Today at the Mobile World Congress #MWC – Nokia announced several new phones … notably … none of them were Windows Phones.
I gotta wonder what Microsoft is *really* thinking about this, though I think it’s a brilliant strategy. Nokia is able to innovate and quickly make changes to the interface and services available on the phone, while getting access to the wide portfolio of Android Applications available in the app store.
For the last couple of year, many critics and tech pundits have been saying that Nokia should have “gone Android” a long time ago. Now we get a chance to see if and how this strategy works. I’m most interested if it’s about the applications, services, cost, interface, etc.
It’ll also be pretty interesting to see how Microsoft *fully* responds to this when the do in fact take full control of the company’s mobile division.
IMO, it would be a mistake for them to kill off this phone and the potential to explore of this configuration and what it represents i.e. a true bet on Online Services. With this phone, the Windows brand and codebase is no longer king — it’s all about the services.
Though, unlike Google, Microsoft isn’t really a search company. By this I mean can Microsoft turn the data that they get from people using their services in real revenue or get users to stick with their other product eco-systems e.g. Office, XBox, Skype, etc.
Here’s a couple of other things that I’m thinking about the introduction of these phones:
- Will this sell more Windows phones?
- Will this ease folks in to the Windows Metro / Modern UI interface?
- If successful, will this interface affect the development of the Windows / Windows Phone interface?
- Will this device succeed in the US Market?
Interesting times and an interesting and bold move by Nokia in the face of the Microsoft acquisition. Your move Microsoft … let’s see if you really care about online service.
Here are some useful links:
https://www.youtube.com/watch?v=krKOqxlsACA (in Spanish)